![]() ![]() Eye-tracking studies show that people scan search results (and all webpages, in fact) in an "F" shape - across the top and down the left side so make your first few words count!Ģ.Research shows that people tend to skip over the paid results.Optimize your search engine real estate: the first few results are the most-clicked.The most important skill here is empathy. Hierarchical websites are more easily read by the Google algorithm. Descriptive content with keywords is easily indexed. Remember, if this seems like a waste of time or an exercise in indulgence, the truth is that making your site friendlier to users can also make it friendlier to the robots who crawl it. You probably don't want to have to create an account to find your answer or do another search once you've clicked a link. Think about what you want from a top-ranked Google result. How would you search for the answer your page provides? This means creating great content, using keywords, organizing your site in a logical hierarchy so it's easier to navigate, etc. Empathy is everything in SEO, and it will serve you to think like the user. People use search engines to find answers. ![]() Become genuinely interested in other people. What follows is actual advice from Carnegie's original book, analyzed in terms of SEO best practices. How to Make People Like You, including Google So this post is a two-for-one: you'll learn how to be likable, and also how to drive traffic to your sites. What is SEO? Search Engine Optimization is the process of generating natural, or organic, search results from search engines. Relationships, and happiness still hold true today - and some seem oddly applicable to the core principles of SEO, or Search Engine Optimization.
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